What do you do after helping build an $8 BILLION brand? You start over. In this episode of the Pour Decisions Podcast, Dino Sarti sits down with Michael Fedele, Founder & CEO of Throne Sport Coffee, to break down his journey from Coca-Cola to BodyArmor (alongside Kobe Bryant and Mike Repole)… and why he’s now taking on the coffee category with Patrick Mahomes. From athlete insight to retail expansion, this is a masterclass in building modern beverage brands.