What happens when someone who never drank coffee creates a coffee pop up? Magic. Today we're talking to Casey Goch, founder of Shreebs Coffee. More than just delicious and lovingly sourced beans, Shreebs is home to a vibrant community, online and off. We discuss how Shreebs evolved from a backyard adult lemonade stand to putting down roots in Silverlake, how to make little shifts toward a life and career you love, and how to build a solid foundation for your brand and business so it can grow organically. Got a crazy cool idea rolling around in your head about a business you want to create? Tune in and let Casey inspire you to take those next steps!