Live from Kwik Trip #268 in Madison, Chris is joined by Will Hazeltine to talk about how his love for Karuba coffee turned into him becoming Kwik Trip's first NIL college student partner, and the media frenzy that came with it. Will talks about his time in the Uinversity of Wisconsin Marching Band, including how awkward it was to join the band during the peak of Covid. He shares about some of the awesome experiences he's been able to be a part of as a Badger, plus details how to pour the perfect cup of Kwik Trip coffee.