We taste a wild yellow Pacamara and use it to crack open a bigger story about price shocks, shifting standards, and why grocery shelves rarely serve great coffee. Lawsuits, tariffs, value discovery, and practical buying tips round out a fast tour of specialty’s new map.

• Pacamara’s origin, processing, and creamy flavor profile
• Competitions driving rare varietals into the spotlight
• Washed versus natural tradeoffs for roasters
• Misleading labels and where coffee actually grows
• Tariffs, Brazil exposure, and price volatility
• Robusta shortages pressuring Arabica demand
• Specialty’s pivot from technical scoring to value discovery
• Ethics, traceability, and coferments under debate
• Why we avoid grocery shelves and margins math
• How to pick better coffee at the store
• La Marzocco visit, roasting gear, and new classes
• Holiday bundles, coffee syrup launch, and shipping deals

Find all classes under our Education tab. Christmas bundles and gift cards now live. “We ship nationwide, free shipping for everything over $40.” “Black Friday, we’re gonna ship everything for free.” “If you’re in Moscow December 6th, come to the Moscow fair because we are gonna be there.”