Keren and her husband, Zach, started Attaboy Roasters in Los Angeles, Ca. only a few months ago. Attaboy aims to forge its own path by making craft coffee fun and inviting, using whimsical characters that belong in a comic book (we have dibs on the first copies when that happens) and creative, curious names for their coffees like "Psycho Kitty" and "Lucky Dojo", even if the coffees are single-origin.