DTC is a competitive space. How do you create a differentiator with your product? Or marketing? Or both?

mCaffeine has soared through consumer love over the past few years to become a leader in coffee skincare in India. What is the secret behind it’s consistent growth, both on revenue & customers?

Vaishali Gupta, Chief Marketing Officer at mCaffeine has been instrumental in shaping every aspect of the brand’s presence online & offline, since it’s inception. She gives us insights into what a data driven approach looks like, for a DTC brand in India. Also on how to battle competition and stay relevant in the customer’s mind amidst the chaos of a global pandemic.

This and more on today’s episode.