In today's episode, we are honored to introduce Freda Yuan. She is a Professional Coffee Taster, World Cup Tasters Champion, and Head of Coffee at Origin Coffee Roaster in the UK. She is also the author of Sip ´n´ Slurp a Guide to Expert Coffee Tasting, a self-published book. 

Freda talks to Ana Sofía, our Relationship Builder, about her sensory journey in coffee and how to make cupping a tool that strengthens your personal and professional confidence. She highlights there is nothing right or wrong when identifying flavors in coffee. Each person has a unique sensory background, and it is a skill that we can develop!