Starting a podcast can be a powerful tool for business growth. It's not about the number of downloads or likes; it's about creating content that resonates with your target audience. When potential clients listen to your podcast, they get to know your voice, perspective, and approach, which builds trust and familiarity. By the time they reach out, they're already sold on your way of working, significantly increasing your conversion rate. Use a podcast as a prospecting tool to bring more clients through the door and grow your business.