The Rare Earths industry is commonly misunderstood. Rare Earths or REE have recently gained a lot of interest in the media mainly due to the attention created by the US-China trade war. Most punters in the market are not aware that there is a second aspiring REE producer on the ASX in Northern Minerals Limited (ASX: NTU). Several months ago, I learned that the REE industry is primarily about permanent magnets.