In this episode of Cogcast, host Larissa Padden interviews Masha Angelova, Editorial Producer at the US Chamber of Commerce and creator of their show, The Call. Drawing from her extensive experience as a booking producer at CNN and Yahoo Finance, Masha shares invaluable insights into what gets PR pitches noticed, what makes for successful broadcast appearances, and why she pivoted from fast-paced news to more in-depth analysis. For PR and communications professionals looking to place clients in broadcast media or improve their on-camera presence, this episode provides a masterclass in broadcast media relations from someone who's been the gatekeeper.

In this episode of Cogcast, host Larissa Padden speaks with Esther Shittu, an AI News Writer for TechTarget. Esther shares her journey from TV production to tech journalism and explains what PR professionals need to know about the evolving AI landscape. She breaks down the concept of agentic AI in simple terms, discusses what stories currently interest her, and reveals how to pitch effectively in the crowded AI media space. Esther also provides insight into common AI misconceptions and shares details about her podcast ventures, including her journey as the host of the Targeting AI Podcast and her upcoming personal project for working mothers launching June 2nd, Busy Moms Get it Done.

In this episode of Cogcast, host Larissa Padden speaks with financial reporter Mallika Mitra about her journey in journalism and transition to freelancing. Mallika shares insights from her career path through CNBC, Bloomberg, and Money.com before becoming a freelance writer for publications like Barron's, Kiplinger, and Business Insider. She discusses how freelancing has paradoxically provided more job security in today's volatile media landscape, her process for building stories, and her relationship with PR professionals. Mallika also explores her passion for reporting on generational trends in finance, particularly how younger generations approach money differently than their predecessors and the increasing openness about financial matters among Gen Z and millennials. 

In this episode of Cogcast, Larissa Padden sits down with Michael Thrasher, a seasoned journalist who has spent over a decade covering wealth and asset management. Thrasher shares his journey from working at Institutional Investor magazine to founding Modus News, a newsletter dedicated to family office professionals. Michael sat down to talk about the decision to strike out on his own, how he works with PR as a founder versus a reporter, and how media has changed since his days at a daily print newspaper in Ohio.

Michelle Chan, sustainable finance and ESG reporter at The International Financing Review (IFR), discussed her career transition from Nikkei Asia to The Wall Street Journal and now to IFR. She highlighted IFR's paywall-protected business model and shared her thoughts on the future of ESG including the potential impact of the incoming Trump administration.  

Rachel Curry, a freelance reporter contributing to CNBC and Observer, discussed her journey into freelancing, emphasizing the importance of pitching to editors and building relationships. She highlighted the challenges of standing out amidst numerous pitches and the value of relevant, non-trite stories, particularly in tech and AI. Curry also announced her upcoming newsletter, "Acronym," set to launch in December 2024, which aims to cut through corporate jargon and focus on impactful, candid stories. She noted the shift towards newsletters and the evolving media landscape, including her teaching journalism in Australia, which now includes multimedia forms like TikTok and podcasts.

Global Capital’s U.S. Bureau Chief Oliver West joins Cogcast to discuss the delicacies of banker-source relationships, reporting on the capital markets and the value in speaking with the trade media – despite the paywalls. In this latest episode, Olly talks about his career journey from covering Latin American bonds to the U.S. ABS market as well as how he prefers to work with sources and the balance between on the record and on background when covering the capital markets.

From his early days writing headlines in India to his current role as US e-commerce and retail correspondent at Reuters, reporting on big business in the U.S. Siddharth Cavale puts into context the global trends that bring goods to your stores.

In the latest episode of Cogcast, Siddharth shares his career journey at Thomson Reuters with Account Director and former reporter Larissa Padden, as well as how he prefers to work with sources and what it takes to be included in his stories.

Siddharth also discusses the global impacts that dictate what appears in stores and when items hit the shelves.

TSAM New York is the premier event, convening the leaders of Asset Management. Andrew Kerry, CEO of Foxon Media, joins Vanja Lakic for a conversation on this year’s event themes, headline speakers and what’s next for the conference. From AI, data and client-centric innovations, dive into the latest episode of Cogcast for a glimpse of the prominent themes and technologies moving the Asset Management space.

In this episode of Cogcast, Michaela Morales, Cognito’s in-house wealth management expert, sits down with Toby Salinger, Chief Correspondent at Financial Planning, to explore the evolving landscape of wealth management. They dive into the rise of independent advisors, the ongoing wave of industry consolidation, and how private equity is reshaping the sector. Toby shares insights on the increasing integration of tax planning into wealth management, the game-changing role of AI and technology, and the latest investment trends in a volatile market. Whether you’re a financial advisor or simply interested in the future of wealth management, this episode is packed with valuable takeaways.