<p>In this episode Josh speaks with Adam Hansen, Partner and VP of Innovation at Ideas To Go. They discuss behavioral science, cognitive biases, looking for the "emotional why" for your product or service and what constitutes innovation.</p>

In this episode Josh speaks with Adam Hansen, Partner and VP of Innovation at Ideas To Go. They discuss behavioral science, cognitive biases, looking for the "emotional why" for your product or service and what constitutes innovation.

<p>In this episode Josh speaks&nbsp;with Adam Hansen, Partner and VP of Innovation at Ideas To Go. They discuss behavioral science, cognitive biases, looking for the "emotional why" for your product or service and what constitutes innovation.</p>

Cognitive Biases

Tired of being stuck in the trenches while watching others build empires? Welcome to the 50/50 Accelerator Podcast, where we're flipping the script on the traditional trade business model. I'm your host, Josh Patrick, and like you, I've spent countless nights wondering if there's a better way. 

We bring you real conversations with business owners who've transformed their companies from time-sucking struggles into well-oiled machines. They'll share their exact blueprints—from finding reliable teams to creating systems that actually work. There is no theory, just battle-tested strategies that have helped them double their free time and cash flow.

Think of it as your weekly meetup with mentors who've cracked the code.

Business

Entrepreneurship

Management

Tired of being stuck in the trenches while watching others build empires? Welcome to the 50/50 Accelerator Podcast, where we're flipping the script on the traditional trade business model. I'm your host, Josh Patrick, and like you, I've spent countless nights wondering if there's a better way. We bring you real conversations with business owners who've transformed their companies from time-sucking struggles into well-oiled machines. They'll share their exact blueprints—from finding reliable teams to creating systems that actually work. There is no theory, just battle-tested strategies that have helped them double their free time and cash flow. Think of it as your weekly meetup with mentors who've cracked the code.

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Cognitive Biases

Cognitive Biases