Cognizant Netcentric Podcast

SEO is evolving. Learn about the next big thing: Generative Engine Optimization (GEO). This episode breaks down Adobe's new LLM Optimizer, a tool designed to help brands measure visibility, analyze sentiment, and optimize content for discovery by large language models.

Is your content strategy all supply and no demand? This episode breaks down the "Content Demand Chain," a new model from Cognizant Netcentric. We explore why traditional content supply chains lead to "creative waste" and how shifting to an "outside-in" philosophy—driven by real-time market signals—can turn your content into a powerful revenue engine.

How can brands deliver personalized experiences in the new age of AI? This fireside chat with Cognizant and Adobe tackles the challenge. We discuss how user expectations have radically changed and explore the new content strategies and high-performance tools, like Adobe's Edge Delivery Services, that are essential for survival.

In this podcast, we describe how Cognizant Netcentric partnered with Lufthansa Group to accelerate its digital transformation journey, focusing on enhancing the customer experience and enabling data-driven decisions. Lufthansa Group sought a partner to match its speed and vision, leading to Cognizant's role as a growth catalyst in scaling up their digital initiatives. 

The European Accessibility Act (EAA) is here. As of late June 2025, businesses are required to make their digital services accessible to people with disabilities. While some see this as a regulatory burden, smart leaders see it for what it is: a competitive edge.

So, how do you move beyond the checklist mentality and unlock the real value of digital accessibility?

Drawing on a comprehensive guide from the experts at Cognizant Netcentric, this episode provides a strategic look at the EAA. We discuss how achieving compliance with WCAG 2.2 standards not only protects your business but also enhances brand reputation, drives SEO, and opens up new markets.

This week's episode covers:

• A simple explanation of the European Accessibility Act and who it applies to.
• The tangible business benefits of an accessibility-first mindset.
• Common pitfalls to avoid in your journey to compliance.
• How to build a phased roadmap for lasting accessibility.
• Why an inclusive digital presence is the future of customer experience.

Resources:

• Explore Cognizant Netcentric's EAA Roadmap
• Discover more solutions from Cognizant Netcentric

Cognizant Netcentric, a part of Cognizant Moment™, has been recognized as Adobe's 2025 Digital Experience Partner of the Year for Central Europe.

Source

At Adobe Summit, Sujit Menon (Cognizant Moment) and Giana Zelaya (MGM Resorts) explore how Adobe helps MGM personalize the guest experience. From breaking down data silos to real-time insights, discover how tools like Campaign, Analytics, and MMM are driving their digital transformation in hospitality.

Discover how Bimota’s iconic motorcycle brand was relaunched globally with the help of Adobe Edge Delivery Services. Sybrandt from Cognizant Moment and Aris from Kawasaki Motors Europe share how a small team built a fast, scalable, and engaging website—highlighting the power of speed, simplicity, and seamless integration within the Adobe ecosystem.

Cognizant's "New Minds, New Markets" study, examines the consumer perspective on artificial intelligence. The speakers emphasize how AI is poised to transform consumer engagement with brands, potentially more significantly than the internet's emergence. They highlight that consumers are already adopting AI for shopping and product experiences, necessitating companies to adapt. Cognizant Moment, their AI-centric approach, aims to help businesses navigate this shift by building personalized and dynamic customer journeys.

Cognizant Netcentric helped a global recreational vehicle leader overhaul their content supply chain to meet growing content demands. The client struggled with inefficient workflows, limited visibility, and slow asset approvals across disconnected systems. The solution expanded and integrated Adobe Workfront with Adobe Experience Manager Assets to automate workflows and centralize asset management. This included asset cleanup, metadata updates, improved tagging, and a governance model. Expected outcomes include faster asset creation and delivery, improved productivity, reduced duplication, and better collaboration, allowing the client to scale content operations effectively.