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Coherent Thoughts - Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball
In this episode of Coherent Thoughts, host James Glover speaks with Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball. Jay has spent the past 8 years in digital marketing and communications. This week, James and Jay discuss Under Armour’s recent push in basketball, strategic athlete partnerships the brand has made, identifying your brand with values, promotions, and how to successfully help customers to buy in multiple categories.
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By James Glover at Coherent PathIn this episode of Coherent Thoughts, host James Glover speaks with Jay Shemenski, Senior Lead of Global Brand Marketing at Under Armour Basketball. Jay has spent the past 8 years in digital marketing and communications. This week, James and Jay discuss Under Armour’s recent push in basketball, strategic athlete partnerships the brand has made, identifying your brand with values, promotions, and how to successfully help customers to buy in multiple categories.