In this episode of Coherent Thoughts, host James Glover speaks with Jed Schneiderman. Jed works at Kognitiv as Industry Practice Lead for Media and Telco, where he guides a global team to bring the full impact of collaborative commerce to rapidly evolving sectors. Jed has an extensive background in marketing with an emphasis on loyalty and retention, email and permission marketing, as well as search and social media marketing. This week, James and Jed discuss keys to survival in an Amazon-dominated marketplace, owning consumer relationships, super-serving customers, zero-party data, and much more.