In this episode of Coherent Thoughts, host James Glover speaks with Jim Casale about how to properly use creative content in marketing. 

Jim Casale has 20 years of experience leading marketing and creative teams at agencies and in-house for major brands in retail and CPG, with a particular focus on e-commerce.

This week, James and Jim talk about quantity vs. quality, personalized content, evaluating creative content, and how machine learning factors in.