In this episode of Coherent Thoughts, host James Glover speaks with Mark Demeny. Mark is the Director of Product Management for the Content Cloud at Optimizely and is an expert in Content Management Systems and related marketing technology applications. He has over 16 years of technical and strategic expertise in the content and digital marketing space. This week, James and Mark focus the discussion on content. Some of the topics include personalization, what marketers get wrong, the effect of SEO on content quality, machine learning, how much content brands need to create, and much more.