In this episode of Coherent Thoughts, host James Glover speaks with Rachel Cowlishaw from Movable Ink about digital transformation in retail. James and Rachel talk about her perspective from her time at Neiman Marcus, common misconceptions surrounding email strategy, and effectively using creatives in your personalized emails.

Prior to joining Movable Ink, Rachel worked on the client-side in a variety of marketing and CRM roles within the luxury retail space. She joined Movable Ink from Neiman Marcus, where she oversaw personalization and CRM marketing across email, SMS, and mobile. Most recently, she led a cross-functional agile team, focusing on A/B testing and scaling personalized customer experiences and omnichannel journeys across stores and online. In addition she played an integral role in the enhancement of their martec stack, consolidating customer data and integrating vendor partners into a CDP. Rachel now oversees North America retail accounts for Movable Ink’s Strategy Team.

Learn more at movableink.com.