People who drink cola are passionate about their brand preferences, and they tend to remain loyal customers.

But the reasons people make their brand choices are not necessarily logical, and there are important lessons in that for anyone in sales, marketing and business in general.

In this episode I reference Ira Bowman, a guest on the second episode of season one. Check it out!

As well, we have a new show sponsor - Bizcastly. They help brands build unmatched industry authority with their own podcast. As it happens, they produce Dirt Road Journeys. Visit them at https://bizacastly.com

And, of course, visit the Dirt Road Journeys website at https://dirtroadjourneys.com