Ah, to be a product manager at Coke-Cola. 

Would that not be the best job  ever? Coke is a huge company, it has a very large market share, and  every customer that you might ever want to capture has already heard  about about your product. What more could a product manager ask for?  Coke has been focused on creating sugary drinks even as the rest of the world started to shift its drinking habits to water and healthier options.  Coke’s sales were starting to stall and this called for a change in  their product development definition. 

What could their product managers  do to turn things around?