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Cola Wars 2.0, Tesco’s Tech Takeover, and McDonald’s Value Crisis
This week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformative years under Ken Murphy, achieving record market share, digital reinvention, and retail media leadership. Meanwhile, McDonald’s grapples with declining value perceptions and franchisee tensions amid inflation. Its $5 meal deal has revived traffic, but profitability concerns remain.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management
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By Accuris - Revenue Management Analytics for Fast Moving Consumer Goods CompaniesThis week, the Cola Wars return as PepsiCo launches a prebiotic Pepsi and Coca-Cola unveils a cane sugar variant. Tesco celebrates five transformative years under Ken Murphy, achieving record market share, digital reinvention, and retail media leadership. Meanwhile, McDonald’s grapples with declining value perceptions and franchisee tensions amid inflation. Its $5 meal deal has revived traffic, but profitability concerns remain.
FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management