Listen to this podcast till the end to really appreciate this great story. Cola drinks are world-famous. The main players in this market are Pepsi & Coca-cola but when it comes to India things are different. Here Parle is the market leader in the soft drink industry. The revelry between these two brands to gain market share is famously known as the Cola Wars.  experience the Incredible timeline of Cola wars in India through my video. Cola wars India.