Listen to this podcast  till the end to really appreciate this great story. Cola drinks are world famous. Main player sin this market  are Pepsi & Coca cola but when it comes to India  thing are different. Here Parle is the market leader in soft drink industry. The revelry between these two brands to gain market share is famously known as Cola wars.  experience the Incredible time line of Cola wars in India though podcast.

Cola wars India. - Part-1