Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year!

We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research tools to maintain your site's edge. 

We wrapped up our conversation with some practical advice on E-A-T, structured data, and overall site structure.

Colby and Kevin are great  practitioners of a solid SEO strategy. I hope to have them back as guests soon.