In this episode of The Missing Keys to Manhood, I discuss the art of cold-approaching women in social environments. I share the theory behind cold approach, principles to keep in mind, and ways to overcome the fear of rejection. Cold approach is a great way for men to build confidence and embrace the idea of rejection. The goal is to have fun and find out if the woman is worthy of our time and energy. Practice is key, and each interaction brings us closer to success.