In this episode of Future Proof, Aaron Adza, an inside account representative at Copy.ai, shares his insights on effective cold calling techniques in sales.

Key takeaways:

1. Parallel dialers boost efficiency: Aaron uses technology that allows him to call multiple numbers simultaneously, maximizing talk time and data validation.
2. Strategic voicemails generate callbacks: A vague yet intriguing voicemail can prompt prospects to return calls, opening doors for meaningful conversations.
3. Adaptable conversation starters: Aaron employs various opening lines to build familiarity, like "Does that ring a bell?" to engage prospects naturally.
4. Balancing quantity and quality: While focusing on high call volumes, Aaron emphasizes the importance of genuine interactions over "spray and pray" tactics.
5. Leveraging AI in sales: Copy.ai's tools help generate account research, contact information, and even draft cold emails, streamlining the outreach process.
6. Mindset matters: Handling rejection, embracing "cringe" moments, and staying motivated are crucial for SDR success.
7. Evolving outreach methods: There's a shift from email-heavy to phone-heavy strategies, adapting to market saturation in email outreach.

Aaron's approach demonstrates that cold calling remains a viable and effective strategy when combined with modern tools and a resilient attitude. As he puts it, "If you can handle a little cringe... I think you can do it."