In Episode 2 of The A/B Test Podcast, we’re dialing in on the world of cold calling—and things get a little ridiculous.

Melissa and Steve explore the evolution of cold calls and whether all the data available today has made them less “cold.” They even test an auto-dialer platform live, with Steve hilariously put on the spot for some role-playing cold calls you won’t want to miss.

 In This Episode, You’ll Learn:

• How cold calling has evolved (and if it’s still effective in 2024).
• The role of data in making calls more personalized.
• When and how to use cold calling as part of your outbound strategy.
• Why marketing is all about relationships and numbers.

Whether you’re a sales pro, a marketer, or just want to laugh at some cringeworthy role-playing, this episode delivers. Listen now to find out if cold calling should still have a place in your toolkit—or just be left on read.