In today's episode, I chat with Gerda, from Leadprinter AI, about running end-to-end cold email systems for B2B companies across a surprisingly wide range of niches—SaaS, video agencies, investment firms, solar panels, real estate, conferences—with a bold guarantee of minimum 20 leads per month or extensions and refunds, which has only failed twice out of 200 clients. 

We explore two campaigns: a Bali villa real estate campaign where they scraped relevant Facebook groups and LinkedIn to build a hyper-targeted list, ran a webinar funnel via cold email, booked 350 attendees, and sold the villa; and a Latvian financing company campaign where basic industry and job title filters across a 2,000-company TAM produced 150 leads per month—effectively reaching nearly 10% of the entire market every single month. Gerda's consistent observation: the most effective campaigns are almost always the simplest ones, and over-engineering with Clay enrichments and complex personalization introduces more failure points than value. Her prediction: the real winners going forward will be the ones who learn when not to automate—because if everything is automated, people notice and it starts to feel cold. Gerda shares her path from arts and culture studies to door-to-door sales in the US, to freelance copywriting for coaches and online businesses, to joining V-Design as a project manager before discovering cold email when her Estonian team started experimenting and nobody in Latvia was doing it—building the whole thing herself while living the digital nomad lifestyle across six months of travel and six months of Latvian summers. Her advice: understand your numbers—emails to reply, replies to lead, leads to meeting—because once you know the ratios, cold email becomes predictable and scalable. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:21) What Leadprinter Does: End-to-End Cold Email With a 20-Lead Guarantee 
(01:40) The Refund Model: Extensions First, Refunds Only if Still Short After 60 Days 
(02:51) Bali Villa Campaign: Facebook Groups, LinkedIn Scraping, Webinar Funnel, 350 Attendees 
(04:00) Latvian Financing Campaign: 150 Leads a Month From a 2,000-Company TAM 
(04:37) Simple Always Beats Complex: Fundamentals Over Fancy Clay Tables 
(05:28) Gerda's Journey: Arts Student to Door-to-Door Sales to Copywriter to Cold Email 
(07:34) Building the Whole System Herself While Traveling as a Digital Nomad 
(08:44) Future Predictions: The Winners Will Know When NOT to Automate 
(10:44) Copywriting Background as the Secret Weapon in Cold Email 
(13:27) Advice: Understand Your Numbers—It's a Predictable, Scalable Numbers Game

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