Does your marketing stand out?

Does it "stop the scroll"?

In this episode, we sit down with Andy Mewborn, founder of Distribute and former early employee at Outreach, to discuss his successful cold email campaigns and the importance of a strong brand identity in today's market.

Discussion Points:

• Cold email in B2B marketing
• Challenges with traditional marketing methods
• Brand identity
• Experimenting with marketing strategies

Andy Mewborn shares his deep insights into the ever-changing world of B2B marketing.

He emphasizes the effectiveness of cold emails when treated like performance marketing, offering practical advice on inbox rotation and message testing.

Andy also discusses the importance of strong brand identity, particularly in a saturated market, and how Distribute's unique branding has set them apart.

Andy’s journey and problem-solving approach underscore the value of continuous experimentation in achieving marketing success.

About The Guest:

Andy Mewborn is the founder of Distribute, a cutting-edge company in the B2B marketing space, and was an early employee at Outreach.

With a wealth of experience in cold email strategies and brand building, Andy has a unique perspective on what it takes to succeed in the competitive world of B2B marketing.

Key Takeaways:

1. Treat cold email like performance marketing to maximize effectiveness.
2. Building a solid brand identity is essential in a crowded market.
3. Continuous experimentation is key to staying ahead in B2B marketing.
4. Unconventional strategies can offer unique brand-building opportunities.
5. Following industry experts like Adam Robinson can provide valuable insights.

Time Stamps:

• 00:28 The Power of Cold Email in B2B
• 01:26 Evolving Strategies for Cold Email
• 07:59 Importance of Brand in Business
• 12:44 Exciting Plans for Guerrilla Marketing
• 13:50 The Journey to Success: Personal Stories
• 15:16 Building Solutions for Real Problems
• 19:50 Adapting Strategies in a Changing Landscape
• 23:26 The Importance of Experimentation

Connect with Andy Mewborn on LinkedIn: https://www.linkedin.com/in/amewborn/

Visit Distribute’s website: https://www.distribute.so/

Ready to revolutionize your B2B marketing approach? Tune in to the full episode for valuable insights and practical tips from Andy Mewborn!