On this episode of the STICK TALK podcast, the boys sit down with Matt Jesuele to discuss why Cold Email is not dead, tips on how to win with Cold Email, the strategies that have led to Matt's success in the industry, and more!
Check out the full episode on YouTube: https://youtu.be/ptHpOgeznXE
CONNECT WITH MATT:
Instagram: https://www.instagram.com/outbound_sniper/?locale=es_ES%2F
Twitter: https://x.com/outbound_sniper
ABOUT THE GUEST:
Matt is a business strategist and founder of a growth agency for B2B companies
CONNECT WITH THE BOYS
Andre's Twitter: https://bit.ly/43CmRpj
Andre's YouTube channel: https://bit.ly/43JeVTc
Christian: https://bit.ly/3rG7D5b
Christian’s YouTube: https://bit.ly/3OaEhmX
Dan: https://bit.ly/3Oxcted
WORK WITH THE BOYS
Implement our cold email system into your own business: https://bit.ly/3YbkUz5
Time stamps:
00:00 - Intro
01:30 - Cold email is not dead
03:44 - Introduction to Matt’s business
05:29 - How did Matt start in the cold email space
08:30 - Mat’s business evolution and partnership
13:00 - The benefits of business partnerships
14:56 - Matt’s Business Overview
17:36 - Innovating amid market changes
19:25 - Recent changes in cold email deliverability
24:20 - Adapting cold email strategies to bypass new Google and Microsoft filters
27:54 - The advantages of using private email infrastructure
29:42 - The importance of email copy and infrastructure management
32:00 - The impact of email sending tools on deliverability
36:20 - Embracing innovation and adaptation for sustained success
42:33 - The ongoing effectiveness of cold email
43:56 - Varying impact of email deliverability changes on different campaigns
45:59 - Strategies for adapting to changes in email deliverability
51:00 - Final thoughts
Topics:
#coldemail #emailmarketing #leadgeneration #businessgrowth