Cold email outreach landscape is changing!

In lieu of yesterday's live I am talking about cold email outreach today.

We had a brief chat in yeaterday's acceleration day about Gmail taking measures against mass emailing.

More email providers will follow suit.

What does this mean though?

The standard campaign strategies must change.

1. Lead with value more than before.

2. Do a soft pitch later in the campaign rather than hard pitch from the get go.

Otherwise you risk ending up in the spam folder and churning through domain names faster than before.

Talk with the support of your automation tool and see if they are taking measures.

Google moves towards a better customer experience and advertisers have to prioritise their UX more than anything now.

Care for your prospects more.