This week we're fully embracing winter—literally. We're talking about the Rochester Polar Plunge: who it supports, why people voluntarily jump into freezing water, and how you can get involved. We're also highlighting the Lakeside Winter Celebration and inviting you to join our team. Then we switch gears with funny client stories, a ROC café we can't stop going back to, a hot take on carpeted bathrooms, and what's coming up around Rochester as Valentine's season approaches. Cheers!