You like the ability to choose? Good. Glad to hear you're not a Communist. Here in America we value freedom, and Cold Stone Creamery gets that concept really well. They provide users that visit their homepage over 30 different links to click. Nothing is more American than that: a bad user experience. And if you don't like it, then hop on a boat to Cuba. We value Democracy, Freedom, and other big time words politicians throw around to sound smart and caring.