Cold storage is literally the modern equivalent of Back to the future, Toy soldiers and Flight of the navigator. It is a silly, light hearted action horror comedy. It's peppere with little quirky details, deceptively simple characters and the kind if easily digestible thrills that everyone could enjoy. But this movie is tanking, and we are to blame. Audiences don't care about smaller, non-IP movies anymore. as much as we cry out for mid budget, clever original movies, whenever one is released we completely ignore it. It's all pearls befor swine.