What if losing 45 pounds was only the beginning of getting your life back?

In this episode of Cold Tub Talks, Tyler Kelly and the crew sit down with former InstaShred client Ben to unpack his remarkable fitness transformation after turning 40—and how it changed far more than his appearance.

From struggling with basic bodyweight exercises and dealing with knee pain to building muscle, regaining confidence, and keeping up with his kids, Ben shares the reality behind his journey. But his progress didn't happen overnight. For nearly five months, the scale barely moved, testing his patience, discipline, and belief in himself.

Ben opens up about overcoming his fear of failure, the importance of consistent coaching and accountability, and how tracking calories, prioritizing protein, and making sustainable lifestyle changes helped him stay on track.

Most importantly, he reveals how his transformation inspired his wife and children to embrace healthier habits.

This isn't just a story about weight loss. It's about becoming the father, husband, and man you want to be.

Tune in to discover why lasting transformation begins long before the results show up in the mirror.

In this episode of Cold Tub Talks, the tables turn as host Tyler Kelly becomes the guest and shares the story behind his journey from an in-person personal trainer earning a few thousand dollars a month to building a seven-figure online fitness business and creating InstaShred.

Tyler opens up about the bold decision that changed his career, why surrounding himself with like-minded people gave him the confidence to take a risk, and how his approach to fitness evolved from traditional training into a bigger mission centered on sustainable health, vitality, and longevity.

The conversation also explores why InstaShred focuses on successful entrepreneurs and executives who have built impressive careers but may have neglected their health along the way.

One of the episode’s most surprising takeaways? Getting back in shape doesn’t necessarily mean eating less and training more. Tyler explains why extreme diets, excessive workouts, and short-term fixes often fail and why lasting transformation starts with building a lifestyle you can actually maintain.

What happens when you stop running from your insecurities and start owning them?

In this episode of Cold Tub Talks, fitness influencer and men’s mental health advocate Jed Hopkins gets candid about the experiences behind the humor people see online. Jed opens up about struggling with social anxiety, depression, a difficult college experience, heartbreak, and reaching one of the lowest points of his life, then explains how family, lifting, therapy, and content creation helped him start moving forward.

He also breaks down how he turned his self-described identity as “a fat guy who lifts” into part of his brand, why authenticity can create a stronger connection than millions of viral views, and what it really took to grow from posting to almost nobody to more than a million followers.

From mental health and body image to social media growth, resilience, fitness, and finding humor in difficult moments, this conversation is an unfiltered look at turning setbacks into something meaningful and why sometimes you simply have to stay stubborn enough to keep going.

Benji’s transformation started at around 280 pounds, when his approach to getting fit meant doing cardio almost every day, barely eating, and pushing himself to the point of exhaustion. But through structured coaching, smarter training, and a more sustainable approach to nutrition, everything began to change.

In this episode of Cold Tub Talks, Benji shares how he dropped roughly 50 pounds while building muscle, improving his form and mobility, and learning that progress doesn’t require sacrificing your entire life. He opens up about developing healthier routines, eating more strategically, staying consistent through a demanding new job and frequent travel, and discovering a level of confidence he didn’t have at his heaviest.

More importantly, Benji explains how the transformation changed the way he carries himself—in his career, relationships, and everyday life.

What does it take to build an eight-figure business before turning 24 while staying in peak physical condition? In this powerful conversation, Lukas Overhaug opens up about scaling Integrity Coatings toward $10 million in revenue, learning early wisdom from his father, applying the "who not how" principle to hiring a CFO, and why discipline in fitness translates directly into business success. This episode dives deep into leadership, delegation, time management, family priorities, setting standards, and why taking care of your body is non-negotiable when building something meaningful.

Lucas shares the lessons most young entrepreneurs never talk about: breaking limiting beliefs around fitness, going from six days a week in the gym to just three while getting better results, understanding the power of tracking nutrition, gaining confidence through consistency, and why helping others reach their goals is the fastest way to reach your own. He explains how his father held him to the highest standard without handing him anything, why processes and documentation free up time for family, and how building the right culture keeps a team rowing in the same direction. If you're interested in entrepreneurship, business growth, fitness optimization, leadership development, time efficiency, or simply want to understand what it takes to build a life of discipline and impact, this episode delivers raw, honest insights from someone living it in real time.

Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:

• 00:00:00 Cold Plunge Start
• 00:01:08 Meet Lucas
• 00:02:00 Who Not How
• 00:03:46 Business Process
• 00:04:55 Early Wisdom
• 00:05:51 Training Results
• 00:06:51 Time Back
• 00:07:44 Riding Seasons
• 00:10:23 Confidence Gained
• 00:15:13 Why InstaShred
• 00:16:49 Standards Matter
• 00:31:26 Rating Progress
• 00:33:45 Legacy Leadership
• 00:37:47 People Count

#Entrepreneurship
#BusinessGrowth
#FitnessDiscipline
#Leadership

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.

What does it take to go from working in corrections to stepping on stage as a professional natural bodybuilder? In this powerful conversation, Robert Powell shares his journey from discovering bodybuilding in college to earning his natural pro card, competing at the highest level, and maintaining elite fitness at 44 years old. This episode dives deep into discipline, mental health, consistency, the reality of contest prep, and why finding your purpose matters more than chasing perfection.

Robert opens up about the struggles most people never talk about: the mental drain of extreme dieting, balancing family tragedy during prep, overcoming ego lifting, and learning that winning isn't always about first place. He explains why hiring a coach changed everything, how bodybuilding became his outlet while working with the criminally insane, and why longevity and form now matter more than lifting heavy. If you're interested in bodybuilding, fitness motivation, natural competition, mental toughness, or simply want to understand what it truly takes to transform your body and mindset, this episode delivers raw, honest insights from someone who has lived it.

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:

• 00:00:00 Cold Plunge Start
• 00:01:07 Meet Robert Powell
• 00:01:29 Finding His Why
• 00:02:35 Winning His Pro Card
• 00:03:16 Marathon Not Sprint
• 00:04:34 Mental Health Outlet
• 00:05:49 Consistency Battles
• 00:06:31 Power of Coaching
• 00:08:01 The Real Suck
• 00:09:43 Journey Over Outcome
• 00:10:41 Me Versus Me
• 00:11:16 Nutrition Is Everything
• 00:12:25 What Winning Looks Like
• 00:14:49 Out of the Tubs
• 00:16:02 Nobody Knows The Suck
• 00:17:26 Structure and Struggle
• 00:19:38 Year Round Shape
• 00:20:32 Sustainability Factor
• 00:21:39 Generational Wealth Mindset
• 00:22:35 Why Hire A Coach
• 00:23:22 Taking Out The Guesswork
• 00:28:02 You Can't Hide
• 00:29:54 Positive Energy
• 00:31:13 Leading By Example
• 00:32:25 Find Your Why
• 00:33:00 Rob's Why
• 00:33:49 Form Over Ego
• 00:34:57 Stretching Matters
• 00:36:14 Less Is More
• 00:36:42 Two Working Sets
• 00:37:24 Final Words

#Bodybuilding
#NaturalBodybuilding
#FitnessMotivation
#MentalToughness

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.

Learn how a successful gym owner built his career and business from the ground up. Get practical entrepreneurship tips today.

This interview features Mike Zaniser, who shares his journey as a gym owner and businessman. We sit down in his garage to discuss the realities of running a fitness business and the mindset required to sustain long-term growth. If you are looking for real-world career advice from someone currently in the trenches, this conversation provides an honest look at the path to building a sustainable company in the fitness industry.

Beyond the daily operations, we cover the specific lessons Mike has learned about entrepreneurship tips that apply to any sector. Whether you are currently running your own facility or just starting to explore the fitness industry, this discussion breaks down the strategy behind his success. You will walk away with actionable insights on managing a business and staying disciplined, which is essential for any aspiring entrepreneur.

Subscribe for weekly business interviews and career advice, and comment below which industry leader you want to see next.
FREE The INSTASHRED Custom Recipe Book: https://go.instashredfitness.com/free-recipe-book-yt

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:

00:00:00 Intro
00:00:03 Meet Mike
00:01:02 Ice Tub Start
00:03:07 Gym Journey
00:05:56 Fired 35 Times
00:06:17 Turning Point
00:10:36 Fitness Reality
00:12:08 Chill Life
00:12:33 Business Start
00:14:47 Grinding Years
00:16:12 Real Estate Start
00:17:24 First Success
00:21:05 Investment Strategy
00:24:21 School vs Success
00:26:19 Health Wealth Love
00:28:15 Relationship Keys
00:33:37 Growth Lessons
00:35:17 Giving Back
00:39:38 Supercar Impact
00:43:15 Life Advice
00:47:47 Social Media Trap
00:49:54 Final Thoughts

#RealEstateInvesting
#Entrepreneurship
#GymOwner
#FinancialFreedom

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.

What happens when you weigh nearly 700 pounds and realize that failing yourself also means failing the family you've never met? In this raw and powerful conversation, Ethan Bernard opens up about hitting rock bottom, making the decision to lose over 155 pounds naturally without weight loss drugs or surgery, and discovering a purpose worth living for. This episode dives deep into discipline, identity, mental clarity, pain, transformation, and the mindset required to change your life when the odds are stacked against you.

Ethan shares lessons most people never talk about: the daily physical pain of living at 500 pounds, the mental struggle of waking up knowing nothing will change overnight, the realization that motivated him to finally commit, and why self-discipline became his greatest tool. He explains how he went from not caring if he lived to walking his first 5K, deadlifting over half his body weight, and building a social media following of over 850,000 people in just 10 weeks. If you're interested in weight loss, fitness motivation, mental toughness, personal transformation, overcoming depression, or simply want to understand what it truly takes to change your life, this episode delivers brutal honesty and practical wisdom from someone living it every single day.

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:

• 00:00:00 Cold Start
• 00:01:30 Ethan’s Story
• 00:05:10 Rock Bottom
• 00:08:25 Mindset Shift
• 00:12:40 Discipline Defined
• 00:16:05 Turning Pain
• 00:19:50 Building Habits
• 00:23:15 Identity Work
• 00:27:00 Mental Clarity
• 00:30:45 Success Formula
• 00:34:10 Final Truths

#WeightLoss
#FitnessMotivation
#MentalToughness
#Transformation

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.

What happens when you weaponize your biggest insecurity and turn it into millions of followers? In this powerful conversation, Jed Hopkins, better known as ThePlumpCover, shares his journey from hitting rock bottom with a 1.9 GPA and contemplating suicide to becoming a viral content creator with over 2 million followers. This episode dives deep into mental health, resilience, content creation strategy, overcoming insecurity, family dynamics, and why helping others might be the key to saving yourself.

Jed opens up about the dark moment that changed everything, how he turned fat shaming into his brand identity, why he left accounting to become a full-time influencer, and the unconventional advice that pulled him out of depression. He explains why his sliding stop motion style blew up, how he gained 800,000 followers in one month, the brand deals he's turned down for moral reasons, and why uploading daily is non-negotiable when you're starting out. If you're interested in content creation, mental health advocacy, social media growth, overcoming adversity, or simply want to understand what it takes to build a massive online presence from nothing, this episode delivers raw, unfiltered insights.\

Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:

• 00:00:00 Cold Plunge Start
• 00:00:57 Meet The Plump Cover
• 00:01:32 Fat Guy Who Lifts
• 00:03:18 Rock Bottom Story
• 00:05:48 Weaponizing Insecurity
• 00:07:16 Viral Growth Strategy
• 00:08:03 Content Evolution
• 00:10:07 Introverts and Isolation
• 00:11:59 Mental Health Turning Point
• 00:37:33 Brand Deals and Morals
• 00:38:19 YouTube Over Everything
• 00:45:01 Family and Homeschooling
• 00:51:47 Getting Out of Rock Bottom
• 00:58:06 Resilience and Consistency
• 01:01:16 Believe in Yourself

#ContentCreation
#MentalHealthAdvocacy
#SocialMediaGrowth
#Resilience

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.

What if the key to building a seven-figure business had nothing to do with experience and everything to do with refusing to overthink it? In this episode, Kevin Walker shares his journey from door-to-door sales and zero restaurant experience to owning six successful locations, including multiple juiceries and Mexican restaurants. He opens up about betting everything on a business he knew nothing about, grinding through 16-hour days while driving Uber at night, and why family time matters more than revenue.

You'll learn why most restaurants fail, how to build teams that care as much as you do, the real difference between cold-pressed and centrifugal juicing, and why personal development is the secret to business growth. Whether you're interested in entrepreneurship, restaurant ownership, health and wellness, juicing, team building, work-life balance, or simply want to hear a raw story about taking risks and making it work, this conversation delivers practical wisdom and inspiration.

Apply here if you’re a man who is ready to turn his health & fitness around: https://www.opbot.io/c/tyler-t560/vsl-application-call-qukt

Save 10% on your Pod Company Cold Tub: https://www.podcompany.com/INSTASHRED

Tyler Kelly: https://www.instagram.com/official_tylerkelly/
Devon Tijerina: https://www.instagram.com/devon.tijerina/

Video Chapters:
00:00:00 Intro
00:00:27 Meet Kevin
00:00:54 Restaurant Reality
00:02:08 Family Balance
00:03:29 Six Businesses
00:05:20 Parenting Time
00:06:03 Work Life Balance
00:09:37 Juicing Benefits
00:11:22 Juice Process
00:13:27 Healthy Lifestyle
00:15:21 Juicery Customers
00:17:08 Business Passion
00:18:23 First Businesses
00:20:23 Restaurant Start
00:23:28 Why Restaurants Fail
00:26:46 Early Struggles
00:28:43 Building Teams
00:32:11 Customer Experience
00:35:26 Fitness Philosophy
00:37:48 Future Growth
00:39:52 Business Failure
00:43:13 Lessons Learned
00:45:59 Advice For Entrepreneurs

#RestaurantBusiness
#Entrepreneurship
#JuiceBar
#WorkLifeBalance

Welcome to Cold Tub Talks a high-performance podcast where elite men step into the cold and lean into real conversations. In each episode, entrepreneurs, gym owners, athletes, and leaders immerse themselves in ice baths while discussing business, faith, discipline, fatherhood, risk, and the mindset required to build something meaningful.

From betting your life savings on a vision to building culture, community, and long-term success, these conversations strip away ego and surface-level talk. The cold forces presence. It demands honesty. And what comes out are raw insights about grit, leadership, and legacy.

This show is for affluent, driven men who refuse to live small men who value impact over income alone, culture over clout, and long-term vision over short-term wins. If you believe in investing in yourself, taking calculated risks, and leading from the front, this is your room.

No fluff. No politics. No victim mindset.