A couple weeks ago we invited Coldwater Communications to Discovery to wade in on the critical topic of trust. We heard what Canadians trust and do not trust. This week we get to the underpinning of trust, the weighty subject of ethics and how they apply to business and work in the PR business. If you are suspicious of all you hear and see, this week’s episode of Discovery is a must listen. We also explore ethics at the Pharmacy in Pharmacast with Pindy, a production of Imperial Distributors Canada.