Share Coldwell Banker CMO David Marine on How to Move a Brand

Copy link

October 24, 2019

Coldwell Banker CMO David Marine on How to Move a Brand

35 minutes

On today's episode, Coldwell Banker CMO David Marine joins me for a discussion on how the brand is repositioning the way it presents itself to...well, those trying to reposition themselves via their home!

Today, you'll learn:

David's introduction to homebuying both as a consumer and on the corporate side

How Coldwell Banker leveraged its position as the first brand with dedicated social pages

How David defines authenticity

How Coldwell leverages its network of brokers as brand influencers

David's advice on how to be a more authentic marketer

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

...more

View all episodes

By Adam Conner

3838 ratings