Before there was the superstar hip-hop video director, there was just a small town boy with a deep passion - Chicago rap. In this episode, I unpack the INSANE details and efforts behind what it took Cole Bennett, the visionary behind Lyrical Lemonade, to evolve it from a small underground blog into the massive multimedia company that it is today.

Sources Mentioned:
Mindset is Everything - Cole Bennett, TEDxUIUC: https://www.youtube.com/watch?v=X_9cyPIvdyo
Cole Bennett w/ Complex: https://www.youtube.com/watch?v=Ns_b4PdBhN8

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