Consumer group Choice has taste-tested 15 hot cross buns from major Australian supermarkets and bakeries, with Coles winning the traditional fruit category for the second consecutive year at 85%. Woolworths' Cadbury Milk Choc Chip Buns achieved an exceptional 95% score, one of the highest ratings ever given by Choice. Supermarkets have released unconventional flavours including Doritos, Mint Slice, Reese's, Rocky Road and Matcha and Raspberry varieties to generate customer interest ahead of Easter.

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