Four of the biggest beauty players in the market took up on this year's in-cosmetics North America Formulation Challenge. The four teams were Estée Lauder, Unilever, Shiseido and Colgate-Palmolive, The four teams fought a keen battle during the 90-minutes they had allocated to come up with a winning formulation. And the prize went to Colgate-Palmolive for the innovative way the team of cosmetics chemists put together its anti-pollution facial treatment.