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Colgate-Palmolive’s Surabhi Pokhriyal on Flattening the Funnel and How to Avoid SUMO
In ecommerce, the rules of the traditional sales funnel no longer apply. That’s why CPG brands must make the maximum Return on Effort (ROE) for everything they do, from creative campaigns to the brand’s digital platform, says Surabhi Pokhriyal, global head of digital commerce for Colgate-Palmolive. In this podcast, Pokhriyal sits down with Jason Nyhus, […]
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In ecommerce, the rules of the traditional sales funnel no longer apply. That’s why CPG brands must make the maximum Return on Effort (ROE) for everything they do, from creative campaigns to the brand’s digital platform, says Surabhi Pokhriyal, global head of digital commerce for Colgate-Palmolive. In this podcast, Pokhriyal sits down with Jason Nyhus, […]