I had an opportunity to talk with Colin Morris, Director of Product Management for Adobe about how things like smart speakers and voice assistants are potential game changers for how companies engage customers and prospects. But now I think it’s safe to drop “potential” from that statement as its clear the game is already changing. Colin shares just how much the game has changed, because many people out there might not know the magnitude of the change – and the magnitude of what’s to come in the not too distant future.