We discussed the essence of trading - determining the virality of a new narrative.

Key points:

* A narrative is an assertion about future based on the current facts.

* The narrative must be believable (but not necessary true)

* The narrative must be simple (of two narrative, a simple but false narrative will be more viral)

* The narrative must be “cool” - the public display of your adherence to the narrative should improve your public image (this increases the probability of sharing).

We think this topic deserves more attention, so we’ll release more articles covering it.