We talked about the influencer outreach process.

It’s quite tedious - we have to filter through a lot of noise to get to the actual genuine influencers.

There are two types of accounts that we are filtering out: we call them the “fans” and the “salesmen”.

The “fans” are influencers who are dedicated to promoting a specific asset. We’ve seen multiple channels focused squarely on XRP, HEX, CRO. Obviously, such channels are not a good match for us.

The “salesmen” are influencers that basically sell out their channel - they have a large follower count but abysmal engagement rate. Most comments are fake. It seems that the followers are fake, too. Basically, they just pumped their channel artificially to trap the unsuspecting marketers into buying their services.

By contrast, we’re looking for genuine influencers engaging with their audience. It’s hard, but we keep doing it, because we believe that the profits will far outweigh the costs.