We’ve started contacting the influencers through the influencer-specific marketplaces, went to a local meetup, asked some friends for influencer contacts.

The approach with the influencer marketing managers didn’t work out. We’re not ruling out the approach in general, but we are ruling out that specific freelance marketplace where we found them. Most likely, there are more qualified managers out there - we just need to find them.

Also, since we want to avoid the mistakes made during the previous product launches, we’re spending a good amount of time on developing an internal decision making system. It’s different from other systems because it requires to write code in a formal language instead of sentences in a natural language. This way, we can leverage the compiler to point out some kinds of mistakes. Another important benefit is that it makes the decisions more objective, which will hugely improve our decision quality when the team gets larger.

Please listen to the AMA if you’re looking for more details about why we’re doing it.