The Content Spark Podcast

Collaborating with Other Businesses on Social Media


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In this episode, Helen discusses the importance and benefits of collaborating with other businesses on social media, particularly for small businesses. She shares practical tips and various formats for collaboration, such as Instagram reels, giveaways, and live sessions. Helen also addresses common fears about reaching out for collaborations and provides strategies for ensuring successful partnerships. The conversation emphasizes the value of genuine connections and co-created content to enhance audience engagement and growth.

  • Collaboration can alleviate the loneliness of working solo.
  • Finding the right collaboration partner is crucial for success.
  • Good collaborations enhance both brands involved.
  • Instagram reels can effectively double your audience reach.
  • Giveaways remain a powerful marketing tool.
  • Instagram Lives foster engagement and community.
  • Co-creating content can lead to increased visibility.
  • Building relationships before collaboration is essential.
  • Clear communication about goals is key to successful partnerships.
  • Collaborations should focus on providing value to the audience.

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The Content Spark PodcastBy Helen Bowman