As Vice President of Innovation Discovery at Clorox, Miranda Helmer knows that a key to measurable success in reuse is cooperation – sharing ideas and information that will help bring reuse solutions to scale – though it can be hard to get other corporations to see it that way. So rather than waiting for change to come to them, Clorox is leading by example as a member of the Reuse Refill Action Forum, a collaboration space co-convened by Upstream where companies can forge connections with other companies, NGOs, and policy makers. 

Host Matt Prindiville sits down with Miranda to talk about the forum, as well as the many new reusable products Clorox is bringing to market across their many brands, with the help of her leadership.

Resources: 

• Reuse Refill Action Forum (sign up here)
• Ellen MacArthur Foundation