This book extract is taken from Collaborative Business Design: The Fundamentals, written by our author of the month, Brian Johnson and his co-author Léon-Paul de Rouw.

Episode 1 – An introduction to IT-driven business services: “The primary focus of this guide is the needs of the business; what information must be collected, how IT is processed, what is automated, can be automated, can never be automated, what is the result we want, how will this new service be paid for and what (if any) income is required from it.”