Successful businesses are those that use software for competitive advantage. In doing so, those same organizations face new challenges as they strive to be responsive in reacting to a highly dynamic business environment. IBM solutions give customers with a competitive edge by enabling better collaboration between development and operations and providing a path to increased innovation, better business agility, and effective and integrated management across the entire software and services life cycle. Marketing vice-presidents, Gina Poole, Rational software and Scott Hebner, Tivoli software share their views on the significance of collaborative development and operations.