Revenue Rehab

Collaborative Not Cookie Cutter: A New Approach to Event Sponsorship


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This week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications.

Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old.  Phil is focused on the B2B space and is adept at listening and consulting with his clients to understand their aspirations, goals, and objectives to create unique experiences. Phil is responsible for translating market conditions into insights, recommendations, and positive outcomes for clients.  He has worked with brands such as Splunk, ServiceNow, Intel, Nvidia, Microsoft and IBM.

In this week’s episode, Brandi, and Phil tackle event sponsorship. In their discussion, Phil expounds upon the value of event sponsorship, the need to understand objectives and the ROI of sponsoring events with a focus on being Collaborative Not Cookie Cutter, A New Approach to Event Sponsorship.

Links:

Get in touch with Phil Stanley on:

  • LinkedIn
  • InVision Communications

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Revenue RehabBy Tegrita