In this episode, Melinda Emerson chats with Carole Mahoney about the importance of collaboration in sales and the human aspect of sales. They delve into Carole's book "Buyer First", discuss common misconceptions about sales, and share tips for effective sales conversations. Also, they explore hiring salespeople and the impact of mindset in overcoming misconceptions. The episode concludes with an introduction to sales taxes.

(0:00) Introduction and the value of collaboration in sales

(0:23) Sponsor: (Mentioned Sponsor)

(1:08) "Being in Demand Live" event announcement

(2:14) Carole Mahoney's career and journey to entrepreneurship

(5:01) The human aspect of sales: Definition and Buyer's value

(8:16) Introduction to "Buyer First" by Carole Mahoney

(10:03) Misconceptions about sales and tips for better sales conversations

(13:14) Melinda's "Become Your Own Boss" Course Promotion

(13:37) Hiring a Salesperson: Impact of Mindset and Overcoming Misconceptions

(17:33) Closing Remarks with Carole Mahoney and Introduction to Sales Taxes

(18:17) Promotion: In-Demand Workshop in Philadelphia